Game UI/UX Designer & Artist

Anastasia Foxelle

GAME UI/UX DESIGNER

2D&3D Artist

Available for freelance · Hire me on Upwork

Anastasia Foxelle — freelance game UI/UX designer and 2D/3D artist

My work is more than a job — it's my passion

My mission

I've been working as a freelance illustrator and UX/UI designer since 2018, specializing in creating intuitive and visually engaging designs for games, apps, and children's products. My expertise includes designing user interfaces for mobile and iPad games, ensuring seamless and enjoyable user experiences. I also create game art, including 2D and 3D characters, backgrounds, and interactive elements that enhance gameplay and storytelling.

In addition to games, I've illustrated and designed patterns for children's books and toys, focusing on age-appropriate and visually appealing designs. I work closely with clients and developers to bring ideas to life, combining creativity with a strong understanding of user needs.

From crafting high-quality visuals like icons, buttons, and character sprites to leading design strategies, I'm passionate about creating designs that are not only beautiful but also functional and engaging across a variety of projects.

Adobe Illustrator Adobe After Effects Adobe Apps Procreate Figma — UI/UX design tool

Education

  • CG ARTIST SMIRNOV SCHOOL
    2024
    Game Art
  • 2D Art Pro by Thomas Brush
    2024
    Game Art and sprite creation for Unity
  • Dragon Rider 3D Cartoon Character in Blender Creation Course
    2023
    Sculpting and Modeling in Blender
  • 3D Best Blender Course
    2022–2023
    3D Modeling and Sculpting in Blender
  • Pixel School
    2018–2019
    Adobe Illustrator, Adobe Photoshop, After Effects
  • Pridnestrovian State University
    2011–2016
    Master's Degree in English and French Translation

Work Experience

  • Lead UX/UI Designer — Mobile Gaming
    2025 – Present
    • Led end-to-end UX/UI design across three mobile gaming projects
    • Architected user flows and wireframes from initial concept to final high-fidelity screens
    • Produced polished game assets, UI kits, and illustrations ready for development handoff
  • Freelance Illustrator & UX/UI Designer
    2018 – Present
    • Illustrated children's books and created patterns for toys with age-appropriate, visually appealing designs
    • Designed game UI for mobile and iPad games, ensuring seamless and enjoyable user experiences
    • Created 2D and 3D characters, backgrounds, and interactive elements that enhance gameplay and storytelling
    • Developed high-quality visual assets: icons, buttons, character sprites, and complete UI kits
  • CEO & Lead Illustrator — OU ndncmnky (Remote)
    Sep 2022 – Jul 2024
    • Led the company's creative direction and overall design strategy
    • Created visuals and design elements for all company products and client deliverables
    • Illustrated key assets including character designs, UI components, and marketing materials
My recent projects

Game UI/UX Designer & Illustrator for Cowboy Mobile Game

Led the project from initial wireframes to a finalized, fully polished interface in Figma, utilizing complete Auto Layout.

Wild West cowboy mobile game UI/UX design — Figma Auto Layout

Designed intuitive elements, settings screen, character selection screens, in-game rewards, etc., ensuring a cohesive and visually engaging Wild West-themed experience.

Wild West mobile game art — character design and UI elements 2D game art sprites and assets for mobile game — sprite sheet design 2D character concept art for mobile game — freelance game artist

UI Concept for Mobile Game

Created a user-friendly and vibrant UI concept for a mobile game, drawing inspiration from the art styles of Supercell games like Clash Royale and Brawl Stars

Casual mobile game UI concept — Clash Royale Brawl Stars inspired design

Focused on seamless navigation and accessibility to ensure a smooth and enjoyable user experience. The concept combines playful visuals with functionality to immerse players in an engaging and intuitive gaming journey.

Mobile game UI screens — main menu, HUD and game interface design Mobile game UI kit — buttons, icons and interface components — Figma

Shaman Game

Shaman RPG mobile game — character design and fantasy game art

Responsible for the creation of all visual assets, including character designs, enemy illustrations, and background art, ensuring a cohesive and high-quality visual style throughout

Fantasy RPG game art — shaman character illustration for mobile game Shaman game visual assets — backgrounds and 2D character art

Game Interface

RPG mobile game interface design — fantasy game UI screens Mobile RPG UI screens — complete game interface design example

Children Educational App

Children educational app UI/UX design — toddler-friendly interface
Kids app UI screens — educational mobile app design Toddler app UI artboard — children educational app design

App is designed for toddlers, featuring different packages with various cute animal characters and objects. Each package offers interesting facts and is accompanied by a friendly voiceover, making learning fun and engaging.

Wild West cowboy 2D character illustration for mobile game

Blending imagination and purpose to craft VISUALS that inspire, engage, and make an impact

Digital illustration portfolio — game art and concept art by Anastasia Foxelle
Fantasy witch character illustration — 2D digital art Procreate 2D digital character illustration and concept art Dragon fantasy creature 2D illustration — game concept art Procreate

Milestones

Achievements that showcase creativity, dedication, and success
  • Completed projects
    75 successful projects completed over 8 years of professional experience
  • Game art & UI/UX Design
    Designed full game interfaces with custom UX/UI layouts, illustrations, buttons, icons, and interactive elements for seamless user experiences
  • Success rate
    Upwork rating along with personal reviews from clients outside of the platform

What my clients say

FAQ

  • The easiest way is to reach out via the contact form on this page or hire me directly on Upwork. I typically respond within 24 hours. You can also message me on Telegram or email me directly.
  • My primary tool for UI/UX design is Figma — I use it for wireframes, prototypes, and high-fidelity screens with full Auto Layout. For illustration and 2D art I use Procreate and Adobe Illustrator. For 3D work — Blender and Adobe After Effects for motion.
  • I've worked across mobile and iPad games in a wide range of genres: casual and hyper-casual games, RPGs, adventure games, and educational apps for children. My projects include full UI/UX for a Wild West cowboy game, a Supercell-inspired casual game, a fantasy Shaman RPG, and more. I'm comfortable with any art direction — from flat design to painterly fantasy styles.
  • Yes, absolutely. I work with clients worldwide — from the US and Europe to Asia and Australia. Most of my projects over the past 8 years have been remote collaborations via Upwork or direct contact. I communicate in English and Russian.
  • It depends on the scope. A single screen or UI kit can be delivered in a few days. A full game UI from wireframes to polished Figma handoff typically takes 2–6 weeks. For full visual production including game art, characters and backgrounds, we'd discuss a custom timeline. I always agree on a clear deadline before starting.

Intellectual Property & Copyright Notice

All content published on this website — including but not limited to illustrations, artwork, user interface designs, character designs, visual assets, graphics, photographs, texts, logos, and the overall visual identity — is the exclusive intellectual property of Anastasia Foxelle (foxelle.art) and is protected under applicable international copyright law, including the Berne Convention for the Protection of Literary and Artistic Works, as well as national intellectual property legislation.

All rights reserved. No part of this website or its content may be reproduced, copied, distributed, published, modified, transmitted, displayed, sold, licensed, or otherwise used — in whole or in part — without the prior express written consent of the author. Unauthorized use of any content constitutes an infringement of intellectual property rights and may result in civil and/or criminal liability, including claims for damages, injunctive relief, and legal costs.

To request a license or permission to use any content from this website, please contact the author directly. © 2018–2026 Anastasia Foxelle. All rights reserved.

Have a project in mind or an idea
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Tiraspol, Moldova
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Available for freelance projects worldwide  ·  Hire me on Upwork ↗