My work is more than a job — it's my passion
My mission
I've been working as a freelance illustrator and UX/UI designer since 2018, specializing in creating intuitive and visually engaging designs for games, apps, and children's products. My expertise includes designing user interfaces for mobile and iPad games, ensuring seamless and enjoyable user experiences. I also create game art, including 2D and 3D characters, backgrounds, and interactive elements that enhance gameplay and storytelling.
In addition to games, I've illustrated and designed patterns for children's books and toys, focusing on age-appropriate and visually appealing designs. I work closely with clients and developers to bring ideas to life, combining creativity with a strong understanding of user needs.
From crafting high-quality visuals like icons, buttons, and character sprites to leading design strategies, I'm passionate about creating designs that are not only beautiful but also functional and engaging across a variety of projects.
Education
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CG ARTIST SMIRNOV SCHOOL2024Game Art
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2D Art Pro by Thomas Brush2024Game Art and sprite creation for Unity
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Dragon Rider 3D Cartoon Character in Blender Creation Course2023Sculpting and Modeling in Blender
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3D Best Blender Course2022–20233D Modeling and Sculpting in Blender
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Pixel School2018–2019Adobe Illustrator, Adobe Photoshop, After Effects
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Pridnestrovian State University2011–2016Master's Degree in English and French Translation
Work Experience
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Lead UX/UI Designer — Mobile Gaming2025 – Present
- Led end-to-end UX/UI design across three mobile gaming projects
- Architected user flows and wireframes from initial concept to final high-fidelity screens
- Produced polished game assets, UI kits, and illustrations ready for development handoff
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Freelance Illustrator & UX/UI Designer2018 – Present
- Illustrated children's books and created patterns for toys with age-appropriate, visually appealing designs
- Designed game UI for mobile and iPad games, ensuring seamless and enjoyable user experiences
- Created 2D and 3D characters, backgrounds, and interactive elements that enhance gameplay and storytelling
- Developed high-quality visual assets: icons, buttons, character sprites, and complete UI kits
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CEO & Lead Illustrator — OU ndncmnky (Remote)Sep 2022 – Jul 2024
- Led the company's creative direction and overall design strategy
- Created visuals and design elements for all company products and client deliverables
- Illustrated key assets including character designs, UI components, and marketing materials
Game UI/UX Designer & Illustrator for Cowboy Mobile Game
Led the project from initial wireframes to a finalized, fully polished interface in Figma, utilizing complete Auto Layout.
Designed intuitive elements, settings screen, character selection screens, in-game rewards, etc., ensuring a cohesive and visually engaging Wild West-themed experience.
UI Concept for Mobile Game
Created a user-friendly and vibrant UI concept for a mobile game, drawing inspiration from the art styles of Supercell games like Clash Royale and Brawl Stars
Focused on seamless navigation and accessibility to ensure a smooth and enjoyable user experience. The concept combines playful visuals with functionality to immerse players in an engaging and intuitive gaming journey.
Shaman Game
Responsible for the creation of all visual assets, including character designs, enemy illustrations, and background art, ensuring a cohesive and high-quality visual style throughout
Game Interface
Children Educational App
App is designed for toddlers, featuring different packages with various cute animal characters and objects. Each package offers interesting facts and is accompanied by a friendly voiceover, making learning fun and engaging.
Blending imagination and purpose to craft VISUALS that inspire, engage, and make an impact
Milestones
Achievements that showcase creativity, dedication, and success-
Completed projects75 successful projects completed over 8 years of professional experience
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Game art & UI/UX DesignDesigned full game interfaces with custom UX/UI layouts, illustrations, buttons, icons, and interactive elements for seamless user experiences
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Success rateUpwork rating along with personal reviews from clients outside of the platform
What my clients say
FAQ
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The easiest way is to reach out via the contact form on this page or hire me directly on Upwork. I typically respond within 24 hours. You can also message me on Telegram or email me directly.
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My primary tool for UI/UX design is Figma — I use it for wireframes, prototypes, and high-fidelity screens with full Auto Layout. For illustration and 2D art I use Procreate and Adobe Illustrator. For 3D work — Blender and Adobe After Effects for motion.
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I've worked across mobile and iPad games in a wide range of genres: casual and hyper-casual games, RPGs, adventure games, and educational apps for children. My projects include full UI/UX for a Wild West cowboy game, a Supercell-inspired casual game, a fantasy Shaman RPG, and more. I'm comfortable with any art direction — from flat design to painterly fantasy styles.
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Yes, absolutely. I work with clients worldwide — from the US and Europe to Asia and Australia. Most of my projects over the past 8 years have been remote collaborations via Upwork or direct contact. I communicate in English and Russian.
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It depends on the scope. A single screen or UI kit can be delivered in a few days. A full game UI from wireframes to polished Figma handoff typically takes 2–6 weeks. For full visual production including game art, characters and backgrounds, we'd discuss a custom timeline. I always agree on a clear deadline before starting.
Intellectual Property & Copyright Notice
All content published on this website — including but not limited to illustrations, artwork, user interface designs, character designs, visual assets, graphics, photographs, texts, logos, and the overall visual identity — is the exclusive intellectual property of Anastasia Foxelle (foxelle.art) and is protected under applicable international copyright law, including the Berne Convention for the Protection of Literary and Artistic Works, as well as national intellectual property legislation.
All rights reserved. No part of this website or its content may be reproduced, copied, distributed, published, modified, transmitted, displayed, sold, licensed, or otherwise used — in whole or in part — without the prior express written consent of the author. Unauthorized use of any content constitutes an infringement of intellectual property rights and may result in civil and/or criminal liability, including claims for damages, injunctive relief, and legal costs.
To request a license or permission to use any content from this website, please contact the author directly. © 2018–2026 Anastasia Foxelle. All rights reserved.
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Tiraspol, Moldova
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Available for freelance projects worldwide · Hire me on Upwork ↗